|As you have seen in the news, funding for Pure Michigan, the Michigan ad campaign promoting tourism, was recently eliminated. Pure Michigan has regularly highlighted the game of golf, encouraged participation and invited players from across the country to visit. Michigan is regularly mentioned as one of the top golf destinations in the country. According to the 2019 Pure Michigan Effectiveness Study, the campaign influenced 1.9 million trips and generated nearly $9 in state tax revenue for every $1 invested.
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