GAM

GOLF ASSOCIATION OF MICHIGAN

Help the GAM Support Pure Michigan

As you have seen in the news, funding for Pure Michigan, the Michigan ad campaign promoting tourism, was recently eliminated. Pure Michigan has regularly highlighted the game of golf, encouraged participation and invited players from across the country to visit. Michigan is regularly mentioned as one of the top golf destinations in the country. According to the 2019 Pure Michigan Effectiveness Study, the campaign influenced 1.9 million trips and generated nearly $9 in state tax revenue for every $1 invested.

The GAM Legislative Committee has learned that action could be taken by legislators to restore Pure Michigan funding by early April, before the Masters. If you would like to voice your support for Pure Michigan, you can reach out to key individuals in the legislative process (click the links for contact information):

Sen. Peter MacGregor — Chair, Senate Appropriations Committee
Rep. Shane Hernandez — Chair, House Appropriations Committee
Gov. Gretchen Whitmer
Identify your own state senator and house representative by following the links and entering your home address.