April – PGA Offers Free Fittings and Trade-Up Month

Wednesday, March 21, 2007
PGA Professionals Offer Free Equipment Fittings Throughout the Month of April

PALM BEACH GARDENS, Fla. ? There was a time when only the best players had their golf clubs custom fit. Now, custom fitting is something for golfers of all skill levels so they can improve their play and, consequently, better enjoy the game of golf. During the month of April, PGA professionals across the country will be providing free equipment fittings as part of the second annual PGA Free Fitting & Trade-Up Month. Last year nearly 3,000 PGA Professionals participated in the program giving more than 31,000 free fittings across the country.

During PGA Free Fitting & Trade-Up Month, participating PGA Professionals across the country will provide free 15-minute expert equipment fitting sessions and complete a “Free Fitting & Trade-Up Month Equipment Profile” for every golfer they fit to ensure that the equipment he or she currently owns, or the new equipment they plan to purchase, is the right fit for the golfer and his or her game.

“Proper equipment fitting is an important factor in playing better golf,” PGA of America President Brian Whitcomb said. “PGA Free Fitting & Trade-Up Month gives PGA Professionals a platform to remind the golfing public how important equipment fitting is to the total game experience.”

PGA Free Fitting & Trade-Up Month targets golfers of all skill levels and seeks to increase their participation, performance and enjoyment of the game, while at the same time raising the awareness, relevance and competence of PGA Professionals in the eyes of consumers as equipment technology and fitting experts.

Players who get fitted by a PGA Professional can expect to potentially consistently drive the ball straighter and longer; hit all shots more accurately; have noticeably better distance control; and shave strokes with better short game execution. Custom fitting by a PGA Professional gives everyone, from the novice to the experienced golfer, a better opportunity to have more fun playing golf and shave strokes off the scorecard.

Participating PGA Professionals are also PGA Trade-In Network authorized trade-in facilities, allowing golfers to trade-up to new, fitted golf clubs more affordably by accepting their used golf club trade-ins at fair market values based on the Value Guide, The National Standard for Golf Club Values.

Consumers can find the most updated list of participating PGA Professionals in their area by inserting their zip code at

PGA Free Fitting & Trade-Up Month is offered by The PGA of America in partnership with Golf Digest, the PGA Trade-In Network, and the Value Guide. The April issue of Golf Digest will include the consumers’ PGA Free Fitting & Trade-Up Card which they can take to any participating PGA Professionals to be completed. PGA Professionals participating in the program will be promoted in the May issue of Golf Digest.

As an added incentive, every golfer who experiences a free custom fitting session and sends in a PGA Free Fitting & Trade-Up Card is entered for a chance to win sweepstakes prizes listed below:

Grand Prize Winner – Ultimate Fitting Experience at the PGA Learning Center in Port St. Lucie, Fla.
? Round-trip economy airfare to Port St. Lucie, Fla.
? Two-days, three-nights hotel accommodations ? Three-day golf school at the PGA Learning Center with a PGA Professional ? Custom equipment-fitting session with TaylorMade’s MAT-T fitting system ? One set of custom-fit TaylorMade golf clubs

10 Runners-up Prize Winners:
? One set of custom-fit golf clubs from one of the top brands in golf

Grand Prize Winner:
? The PGA Professional who sends in the most PGA Free Fitting & Trade-Up cards indicating they gave a free fitting will win a $1000 American Express? Gift Cheque.

PGA Free Fitting & Trade-Up official sweepstakes sponsors include Adams Golf, Callaway Golf, Cleveland Golf, Cobra, MacGregor, Mizuno, Nike Golf, PING, TaylorMade, and Titleist with additional support from Golf Pride.

PGA Free Fitting & Trade Up Month is one of several programs designed to grow and stimulate participation in the game of golf under “Play Golf America,” a national marketing umbrella campaign that is supported by the golf industry. All participating PGA Professionals in Play Golf America programs can be found on the industry supported Web site Play Golf America was developed by The PGA of America, with the support of Allied Associations including: the LPGA, National Golf Course Owners Association, PGA Tour, USGA and others involved in the annual Golf 20/20 Conference.

The PGA of America is the world’s largest working sports organization comprised of 28,000 men and women golf Professionals who are the recognized experts in growing, teaching and managing the game of golf while serving millions of people throughout its 41 PGA Sections nationwide. Since its founding in 1916, The PGA of America has enhanced its leadership position in a $62 billion-a-year industry by growing the game of golf through its premier spectator events, world-class education and training programs, significant philanthropic outreach initiatives, and award-winning golf promotions. Today’s PGA Professional is the public’s link to the game, serving an essential role in the operation of golf facilities throughout the country.